Bulova was founded and incorporated as the J. Bulova Company in 1875 by Joseph Bulova (1851 – November 18, 1936), an immigrant from Bohemia. It was reincorporated under the name Bulova Watch Company in 1923, and became part of the Loews Corporation in 1979 and sold to Citizen at the end of 2007.
In 1912, he launched his first plant dedicated entirely to the production of watches. Manufacturing watches at their factory in Biel (Switzerland), Bulova began a standardized mass production never seen in the world of watchmaking until then. In 1919, Joseph Bulova offered the first complete range of watches for men. The iconic visual style of his first popular advertising made its watches popular with the American public. But beyond the original style, precision and technological research also became an endless quest for Bulova. In 1920, he set up an observatory on the roof of a skyscraper to make measurements that would enable him to determine very precisely universal time.